Persuasion is a very effective form of social influence. It is the process of guiding yourself or another person toward the adoption of an attitude, idea, and action by rational and symbolic means. Persuasion is the process of trying to convince someone (sometimes yourself) to do something they had no intentions of doing. For instance – sales people try to persuade customers to buy things they weren’t going to buy before and guys try to convince girls to fall in love with them even though the girls had no intentions of doing so.